Mission & Vision

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Mission:
To exceed the needs and expectations of all our stakeholders: our customers, associates, natural and specialty product consumers, suppliers, shareholders, communities, the environment and the world.

Vision: To be the unparalleled leader in the distribution, development and marketing of natural and organic, wellness, and specialty food products by fulfilling the highest standards for quality, consistency, sustainability, product assortments, dependability, value-added support services and integrity in our business and personal relationships.